Lights, Love, and Laughter: Unraveling the Significance of Festive Season Expenditure

When the festive season rolls around, it’s an open invitation for wallets to go on a spin! It’s that time of year when every street corner transforms into a glittering shopping haven, and our sweet tooth goes on an adventure through mithai wonderlands. Millennials and Gen Z, the tech-savvy wizards, swipe and click their way through deals and discounts faster than you can spell ‘Diwali’. But it’s not just about shopping; it’s about bringing families together, where grandparents share stories of yesteryears, middle-aged discuss health, and (younger) cousins compete in laddoo-eating contests. In this season of lights, love, and laughter, spending isn’t just about money; it’s an investment in memories and cherished moments.

That being said, let’s crawl into the exciting world of consumer behaviour and spending trends during this year’s festive season in India.

What exactly fuels this festive shopping frenzy? Let’s break it down with some eye-opening insights.

The significance of festive season expenditure goes beyond mere transactions; it’s a testament to the bonds we cherish, the traditions we uphold, and the joy we spread. Let us embrace the spirit of the festive season, knowing that each rupee spent is not just a transaction but a contribution to the joy and warmth that define this special time of year.


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