Building a Brand’s Web Identity:
Our Approach
The Challenge
User Engagement
Website failing to captivate and retain visitors effectively.
Glitchy Performance
Technical issues hampering smooth user experience.
Device Optimization
Poor responsiveness across different screen sizes.
Search Engine Findability
Low visibility in search engine results.
The interior design brand faced significant challenges with their existing website, including lower engagement, glitchy performance, lack of device optimization, and poor findability.
The Strategy
The issues hindering the brand’s online presence and potential growth was to initiate visual revamp, Intent based SEO, performance and contemporary design transformation for this marketplace.
Contemporary behaviour
Enhanced aesthetics, modern and efficient responsive website
Performance Enhancements
Improved loading speeds and optimized codes for site performance
Improved UX
Clean intuitive navigation for quick information access
SEO Enhancements
On-Page Optimization
We optimized content, meta tags, and images to improve search engine rankings. This involved carefully crafting relevant and keyword-rich descriptions, titles, and alt text for images to enhance the website's visibility in search results.
Off-Page Optimization
Our team focused on building high-quality backlinks and enhancing the website's authority through various outreach efforts. This strategy significantly improved the site's visibility and credibility in search engines.
Visual Transformation
Before
Original website design lacking visual appeal and modern aesthetics.
After
Revamped design featuring a sleek, contemporary look with improved visual hierarchy.
The transformation showcases a significant improvement in visual appeal and user experience. The new design features a cleaner layout, more engaging visuals, and a modern aesthetic that better represents the interior design brand. This transformation enhances the site’s appearance, contributes to improved user engagement and brand perception.
Before & After - Mobile
The performance index increased from 26 to 89
Before
After
Before & After - Desktop
The performance index increased from 45 to 91
Before
After
The Results & Next Steps
Increased User Engagement
Revamp and visual strategy led to a significant boost in organic traffic, improving the brand's online visibility.
Improved Search Engine Ranking
Enhanced SEO efforts resulted in better search engine rankings, making it discoverable to potential clients.
Better User Experience
Faster load speeds and visual appeal contributed to an improved overall user experience.
More Quality Leads
Combination of improved findability and user experience resulted in an increase in high-qualified leads.
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