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Design with Purpose:
Our Research-Driven Process

Our Approach to Research and Design
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The Challenge

Our leading Global Analytics client faced challenges in effectively educating and engaging customers on industry trends and insights. Their existing content failed to showcase their expertise and position them as thought leaders. We conducted comprehensive research to understand the client’s industry, target audience, and competition, aiming to rewire their content marketing practices with a focus on visual mediums.

Challenge

Content not showcased with Expertise

Goal

Positioning them as industry thought leader

Approach

Standout research and actionable visual content

We support you with

Our research methodology focused on identifying relevant topics, analyzing the target audience, and creating compelling content. We employed comprehensive strategies to uncover emerging trends, challenges, and opportunities that resonated with decision-makers in the target audience.

Identifying Relevant Topics

Comprehensive research strategies to uncover emerging trends and challenges

Audience Analysis

Thorough analysis of decision-makers’ preferences and information needs

Content Creation

Transforming researched data into visually appealing infographics

Visual Storytelling

Designing captivating narratives to convey complex information

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The Challenge

We leveraged our expertise to transform researched data into visually appealing infographics. The content was strategically designed to position the client as a thought leader, ensuring it was easily digestible and relatable to the target audience. Our focus was on showcasing the client’s subject matter expertise in the field.

Research

Gathering relevant data and insights

Storytelling

Crafting compelling narratives

Design

Creating visually appealing layouts

Expertise

Showcasing client's knowledge

The Approach

We believe in the power of visual storytelling to transform mundane topics into captivating narratives. Each content piece was designed to convey complex information through visually appealing stories. Infographics became the central element in our approach, ensuring that the target audience could easily grasp and engage with the presented insights.

Topic Selection

Choose relevant and engaging subjects

Data Visualization

Transform complex data into visual elements

Narrative Design

Create a compelling story flow

Visual Enhancement

Add appealing graphics and illustrations

Before

Before our intervention, the client’s infographics served merely as an extension of their features/benefits page. The content focused primarily on the application’s capabilities, with a monotonous visual flow and limited use of icons. The call-to-action lacked urgency and failed to highlight service offerings effectively. The footer was basic, with no social media elements, limiting engagement and sharing possibilities.

Content Focus

Centered on application features and capabilities

Visual Appeal

Monotonous flow with limited use of icons

CTA and Footer

Lacked urgency and social media integration

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After

Our redesign transformed the infographics into powerful advocacy tools. The content shifted to address broader topics, challenges, and trends, offering valuable insights to decision-makers. We incorporated global statistics and trends to provide a broader context, establishing the client’s subject matter expertise and thought leadership. The visual design became cleaner and more modern, with statistical data presented concisely and supported by engaging illustrations.

Content Evolution

Broader topics, challenges, and trends with valuable insights

Visual Enhancement

Clean, modern design with concise data presentation

Engagement Focus

Improved CTA and social media integration

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The Outcome

Visual Appeal

The redesigned infographics became a powerful tool for advocacy, conveying the client’s expertise in a visually compelling manner. The transformation from monotonous to visually appealing content allowed decision-makers to grasp critical information quickly, fostering a stronger connection with the brand. The enhanced visual appeal significantly improved the overall impact of the content.

Compelling
Visuals

Transformed monotonous content into visually appealing designs

Quick
Information Grasp

Enabled decision-makers to understand critical information rapidly

Stronger
Brand Connection

Enhanced visual appeal fostered a stronger connection with the audience

Increased Engagement

The newly rewired infographics resulted in significantly increased engagement from decision-makers. Our client leveraged the information in the infographics as powerful tools for interaction and discussion. The improved content and design led to higher interaction rates, longer viewing times, and increased sharing among the target audience.

Key Engagement Metrics
  • Higher interaction rates with infographic content
  • Increased time spent viewing infographics
  • More frequent sharing among target audience
  • Interactive elements in infographics
  • Thought-provoking questions and discussion points
  • Easy-to-share format for social media

Advocacy and Brand Recognition

Through strategic elements placed in the infographics, the client experienced enhanced brand recognition and established itself as a thought leader in the industry. The visually appealing and informative content helped position the client as an authoritative voice, leading to increased trust and credibility among their target audience.

Brand Recognition

Increased visibility and recall of client's brand

Thought Leadership

Established client as industry expert

Trust and Credibility

Built stronger relationships with target audience

The Takeaway

Our case study highlights the importance of visual appeal in content marketing. By combining thorough research, audience understanding, and thought leadership integration, we produced content that educates, engages, and significantly boosts knowledge sharing, conversion rates, and conviction. This approach demonstrates our commitment to exploring untapped potential and going beyond traditional practices to provide clients with an extra edge in their marketing efforts.

Research-Driven

Understanding of industry and audience

Visual Excellence

Compelling design that captures attention

Thought Leadership

Positioning clients as industry experts

Measurable Impact

Improved engagement and brand recognition

Connect with Essentiate

Ready to transform your content marketing strategy? Essentiate is here to help you create visually compelling, research-driven content that establishes your brand as a thought leader in your industry. Connect with us to learn more about our innovative approach to content creation and design.
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