Cut through the noise; insights that matter
The AI disorder isn’t just knocking- it’s kicking it wide open. 2024 marks a pivotal moment in the world of technology as advancements, especially in Artificial Intelligence (AI), redefining how
In today’s digital age, grabbing someone’s attention isn’t just a matter of luck. It’s a science. It’s Neuromarketing. By leveraging techniques like EEG and eye-tracking, marketers are no longer shooting
With millennials and Gen Z stepping into the spotlight as critical shoppers, making thoughtful choices that reflect their style! 74% of urban Indians celebrate Diwali, and 93% buy gifts? 42% of gift buyers tend
As Artificial Intelligence (AI) continues to permeate the workplace, its impact on Diversity, Equity, and Inclusion (DEI) initiatives generates intense debate. On one hand, AI promises to remove human biases,
One thing all brands want equally is ‘loyalty’. This is something brands like Nike had (before their new shifts and CEO). Genuine loyalty comes in only through attaining customer satisfaction
Google has recently updated its “Search Engine Optimization (SEO) Starter Guide,” yet again, providing fresh insights and strategies for businesses aiming to enhance their online visibility. This guide serves as
You’ve nailed the sale; now what? Pouring resources into marketing campaigns, crafting a user-friendly website, and streamlining checkout – all to see a customer click “buy now.” But is that
We all hear ’email marketing’ tossed around, but often its real power and impact is overlooked. If you’re already rocking an email marketing strategy, high-five! We’ve got some great content
Most businesses spend a lot on social media marketing without sparing the bare minimum for their websites and web applications. This pattern needs to be revisited. It is easy to
How did you learn about brands like Ordinary, Dot and Key, Pilgrim, and Glossier? I am sure it was not through billboards but through influencers on Instagram or TikTok. Social