Marketing Measures More Than Ever
Right now a marketing leader is scrolling through a dashboard that would have looked like science fiction five years ago. Website traffic, engagement rates,
Right now a marketing leader is scrolling through a dashboard that would have looked like science fiction five years ago. Website traffic, engagement rates,
There was a brief, giddy moment when generative AI felt like free money. The marginal cost of a blog post, a banner, a product
There is a particular kind of confidence that arrives just before the bill does. The gym membership in January. The half-read stack of business
Walk into any small business owner’s marketing meeting (often a laptop at the kitchen table, 9pm coffee breaks) and you will find effort. Posts
Hello B2A! The obvious objection, and we should deal with it before going further: modern models are multimodal. They parse images. Feed one a
Somewhere in a boardroom last year, a slide went up. It had a line going down and the line was labelled “headcount”. The Number
The 82% who have deployed AI have done the exciting part. The 26% who have governed it have done the part that lasts.
You ran the campaign. The views came in. The dashboard looked great. And yet, somehow, nothing moved. Not brand recall. Not purchase intent. Not
There is a particular kind of quiet that settles over a marketplace right before it gets loud. For small businesses, that quiet just ended.
Last week, Goldman Sachs reported a drop in monthly U.S. job losses attributed to AI, from 16,000 to 11,000. While this suggests the crisis
The Factory Floor Has Gone Digital, Have You? There’s a quiet race happening inside manufacturing plants across the world. Not the kind that makes
In a single week, Dick’s Sporting Goods, Ulta Beauty, and Home Depot each launched AI-powered customer experiences. The strategic question isn’t whether to match