A Data-Driven Engine That Quadrupled Plot Sales (Real estate)

Drive high-intent local shoppers to a limited-period pop-up store and maximize on-ground engagement

The Challenge

Pop-up retail thrives on momentum. The brand needed to quickly convert awareness into store walk-ins, while ensuring visitors matched their target shopper profile — not just casual browsers.

“Without a structured approach, enterprise growth remained unpredictable and heavily dependent on existing relationships.”

The Approach

Hyperlocal Retail Demand Engine

Geo-fenced targeting around the pop-up venue

Audience segments built around fashion-forward, lifestyle-driven shoppers

Paid campaigns across Meta and Google promoting *visit-now* CTAs

Time-bound creatives featuring exclusives and in-store highlights

Lead capture with reminder nudges before and during the event

Retargeting to re-engage interested users within the campaign window

The Impact

Account-Based, Persona-Led Enterprise Demand Engine

Footfall peaked at 2.8x the brand’s typical event-day average

Over 45% of visitors came from digitally reached audiences

Store dwell time increased by 35%, indicating higher purchase intent

In-store conversions rose by 52% during the activation

Customer acquisition cost was 38% lower than previous offline-heavy promotions

Business Outcome

Instead of depending on chance mall or market traffic, the brand created a digitally fueled retail surge, translating targeted online engagement into measurable in-store traffic, stronger shopper intent, and higher point-of-sale performance.

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