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Small Businesses Aim at the Wrong Target
Walk into any small business owner’s marketing meeting (often a laptop at the kitchen table, 9pm coffee breaks) and you will find effort. Posts
Your New Customer Has No Eyes…
Hello B2A! The obvious objection, and we should deal with it before going further: modern models are multimodal. They parse images. Feed one a
AI was intended to reduce labor costs, but increased them
Somewhere in a boardroom last year, a slide went up. It had a line going down and the line was labelled “headcount”. The Number
Everyone is driving AI, without the Seatbelt.
The 82% who have deployed AI have done the exciting part. The 26% who have governed it have done the part that lasts.
Even if People See Your Ad, They Might Not Care.
You ran the campaign. The views came in. The dashboard looked great. And yet, somehow, nothing moved. Not brand recall. Not purchase intent. Not
When Everyone Becomes a Creator, Distinctiveness is the Game
There is a particular kind of quiet that settles over a marketplace right before it gets loud. For small businesses, that quiet just ended.
The Good News About AI and Jobs is a Distraction
Last week, Goldman Sachs reported a drop in monthly U.S. job losses attributed to AI, from 16,000 to 11,000. While this suggests the crisis
Did I hear you say “Digital” Maturity?
The Factory Floor Has Gone Digital, Have You? There’s a quiet race happening inside manufacturing plants across the world. Not the kind that makes
The pros and cons in AI Customer Experiences
In a single week, Dick’s Sporting Goods, Ulta Beauty, and Home Depot each launched AI-powered customer experiences. The strategic question isn’t whether to match
The PIE Framework – How “Plan, Implement, Engage” Quietly Wins Digital Projects
Most digital projects don’t fail because the idea was bad. They fail because somewhere between the kickoff deck and the launch day, the discipline slipped.
Your AI assistant is quietly burning you out
AI was supposed to reduce stress, not add to it. Explore why over relying on AI assistants is fuelling a new kind of burnout, and what you can do about it.
The Quiet Art Of Happy Digital Customers
We tend to celebrate the loud moments, the major campaign launches, the sudden spikes in traffic, the bold announcements. But true, sustained growth rarely