Building a Category-Leading Website & SEO Engine in a New AI Market (AI & Computer Vision)
Launch a cutting-edge website from scratch and establish strong search visibility in the rapidly growing computer vision market
The Challenge
- Market awareness was still developing
- Search competition included global AI players
- Messaging needed to balance deep tech credibility with business value clarity
- The existing digital presence did not support discoverability or conversions
They needed more than a website — they needed a category-positioning platform that could attract the right audience.
“Without a structured approach, enterprise growth remained unpredictable and heavily dependent on existing relationships.”
The Approach
Category-Led Website + SEO Growth Engine
1. Website Built for Positioning
Designed a modern, tech-forward website aligned with AI innovation
Structured content around key industry use cases and business outcomes
Simplified complex computer vision capabilities into value-driven narratives
Built clear conversion journeys for enterprise buyers
2. SEO Strategy for a New Market Space
Identified high-intent, category-defining keywords in computer vision & AI automation
Created pillar pages around industry applications and solution clusters
Implemented technical SEO foundations (site architecture, schema, performance optimization)
Developed ongoing thought-leadership content to build topical authority
3. Right-Traffic Acquisition Focus
Optimized for decision-maker search intent rather than generic AI traffic
Focused on industry-specific long-tail keywords
Aligned content with buyer stages: awareness → evaluation → engagement
The Impact
5x
increase in organic website traffic
3.5x
growth in keywords ranking on Page 1
4x
increase in inbound demo and contact enquiries
Significant
improvement in average session time and engagement
Established
early authority in a fast-growing computer vision Search landscape