A computer vision company had deep technical capability and almost no digital visibility. Within six to eight months, organic traffic grew sixfold and demo enquiries fourfold.
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A computer vision company had deep technical capability and almost no digital visibility. Within six to eight months, organic traffic grew sixfold and demo enquiries fourfold.
Computer vision was a young category. Buyers were still learning what to search for, and the pages that ranked belonged to global AI companies with far bigger budgets.
The client’s engineers could explain the technology. The website needed to explain the business result.
Choose the searches a decision-maker makes.
Broad AI terms carried big volumes and bigger competitors. We built the keyword plan around industry applications and the problems buyers were trying to solve, and accepted smaller search volumes in return for visitors more likely to book a demo.
The site followed the same logic, with a main page for each industry use case.
organic traffic in six to eight months
keywords ranking on page one
inbound demo and contact enquiries
“We are happy to see us being recognised, and yes, we are hiring now due to a spike in inquiries.”
Founder, AI and computer vision company