Driving Record Trade Show Footfall Through Precision Digital Campaigns (PSU)
Increase high-value visitor footfall and drive targeted professionals to the client’s exhibition stall at a major industry trade show
The Challenge
Trade shows often depend on generic promotion, resulting in low-relevance walk-ins and missed opportunities with key decision-makers.
The association needed to:
- Attract qualified industry professionals
- Ensure strong stall footfall
- Maximize ROI from event participation
“Without a structured approach, enterprise growth remained unpredictable and heavily dependent on existing relationships.”
The Approach
Defined priority visitor segments: manufacturers, OEMs, suppliers, buyers, and senior industry leaders
Geo-targeted campaigns around key industrial hubs and event city
Ran paid campaigns on Meta, Google Search, and Display to promote stall presence and meeting bookings
Used urgency messaging: “Meet us at Stall XX”, “Book a meeting at the expo”
Retargeted engaged users with reminders as the event approached
Captured pre-event leads and passed them to the on-ground team for scheduled meetings
The Impact
3.8x
increase in pre-registered visitor leads
2.5x
increase in qualified meetings booked before the event
60%
of stall visitors influenced by digital campaigns
4×
higher engagement rate vs. previous trade show promotions
Significant
increase in partnership and membership enquiries post-event