Category: Engagements

Winning Online Journeys

Winning Online Journeys

Back in the day, marketing was a billboard, a commercial, or a blast email with questionable clipart. Today, it’s a symphony where every customer interaction, from a PPC ad to

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The Rise of D2C Brands in India

The Rise of D2C Brands in India

In the past few years, Indian consumers have witnessed a remarkable shift in their shopping habits. The once-dominant middlemen-driven retail model has given way to a more direct and transparent system: direct-to-consumer

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