The Rise of the Intention Economy

For years, businesses have been fighting for our attention—pushing ads, notifications, and endless content just to keep us scrolling. But things are changing. People don’t just want noise; they want value. Welcome to the Intention Economy, where it’s all about giving people what they actually need instead of just grabbing their attention. Shifting Focus from […]

Authenticity: What Everyone Wants in 2024

In 2023, the marketing landscape witnessed an explosion of AI, with its influence reaching everywhere, from marketing to customer service.