Blog
Layoffs, and the Accidental Creator Economy
A recent story in Marketing Brew captures a trend that’s quietly spreading across the industry: when marketing roles get cut, some marketers are turning
Stay Sane While You Scroll
Social media is a wild ride. From mindless scrolls to doom scrolling disasters, it’s easy to get lost, yet you don’t have to quit
Winning Online Journeys
Back in the day, marketing was a billboard, a commercial, or a blast email with questionable clipart. Today, it’s a symphony where every customer
AI’s influence on SEO
AI is shaking up the SEO game with predictive analytics and smarter content creation. But AI’s influence doesn’t stop there; it’s also making waves
Ensuring Tech Investments Match Business Objectives, Steering Clear of Misaligned Strategies
What if you put a brand-new set of high-performance tires on your car and find out they’re completely misaligned. The ride is rough, your fuel efficiency drops, and worse yet, you’re wearing down your investment before you even hit your destination.
AI, Copyright, and the Creative Gray Zone for Brands
What Copyright Means in the Age of AI Marketing? Remember when downloading a song felt like hacking the matrix? Fast forward to 2025, and
The Future of Marketing: AI & Customers
The marketing landscape is evolving rapidly, with two key trends reshaping how brands engage with audiences. On one hand, companies are leveraging Generative AI
The Rise of the Intention Economy
For years, businesses have been fighting for our attention—pushing ads, notifications, and endless content just to keep us scrolling. But things are changing. People
How AI is redefining SEO
In today’s fast-paced digital world, businesses need to keep up to stay ahead, and AI is changing the SEO game. Artificial intelligence is helping
The Rise of D2C Brands in India
In the past few years, Indian consumers have witnessed a remarkable shift in their shopping habits. The once-dominant middlemen-driven retail model has given way to
Brands’ Responsibility for Social Media’s Role in Society
Social media has transformed how people connect, share, and engage with the world, but it hasn’t been without its challenges. Platforms that once promised
The New Era of Kirana Stores – “Desi” Retail Revolution
Step into any Indian neighborhood, and you will find a Kirana store—a place that’s more than just a shop! It’s where you grab milk, chat with