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Technology Trends 2024: The AI disorder
The AI disorder isn’t just knocking- it’s kicking it wide open. 2024 marks a pivotal moment in the world of technology as advancements, especially
Neuromarketing’s Role in Brand Experiences
In today’s digital age, grabbing someone’s attention isn’t just a matter of luck. It’s a science. It’s Neuromarketing. By leveraging techniques like EEG and
“Diwali” 2024 Consumer Report
With millennials and Gen Z stepping into the spotlight as critical shoppers, making thoughtful choices that reflect their style! 74% of urban Indians celebrate Diwali,
A.I. @ the Workplace: Champion of Diversity?
As Artificial Intelligence (AI) continues to permeate the workplace, its impact on Diversity, Equity, and Inclusion (DEI) initiatives generates intense debate. On one hand,
Seek Loyalty with 6 Branding Strategies in 2024
One thing all brands want equally is ‘loyalty’. This is something brands like Nike had (before their new shifts and CEO). Genuine loyalty comes
Upgrade your SEO Strategy for Google Ranking
Google has recently updated its “Search Engine Optimization (SEO) Starter Guide,” yet again, providing fresh insights and strategies for businesses aiming to enhance their
Crafting The Best Post-Purchase Experience
You’ve nailed the sale; now what? Pouring resources into marketing campaigns, crafting a user-friendly website, and streamlining checkout – all to see a customer
Email Marketing: Is It Still a Hot Cake?
We all hear ’email marketing’ tossed around, but often its real power and impact is overlooked. If you’re already rocking an email marketing strategy,
Does Your Business Need A Web App?
Most businesses spend a lot on social media marketing without sparing the bare minimum for their websites and web applications. This pattern needs to
Social Buying: Changing Course of Online Shopping
How did you learn about brands like Ordinary, Dot and Key, Pilgrim, and Glossier? I am sure it was not through billboards but through
Is E-E-A-T The Path For A Long-Term SEO Strategy?
Imagine Google as a quality checker, ensuring your website is authentic and performing well. E-E-A-T is a report card that shows…
Security Configuration Management: Essential Kit For Business
Everything, from your morning coffee order to your business’s critical data, is online. It’s a world full of possibilities, but with those possibilities come