With millennials and Gen Z stepping into the spotlight as critical shoppers, making thoughtful choices that reflect their style!
74% of urban Indians celebrate Diwali, and 93% buy gifts? 42% of gift buyers tend to shop one to four weeks before the festival, a fantastic opportunity for brands to connect with consumers.
Let’s explore!
Insights:
80% of Diwali celebrants who buy gifts this season plan to spend the same or more than last year.
Clothing is the top choice for Diwali gift buyers, with 72% indicating they typically purchase during the holiday season. Fashion accessories follow this at 58% and tech products at 48%.
42% of Diwali gift buyers shop 1-4 weeks before the holiday, while nearly 10% have no specific purchase timeframe.
Promotions play a significant role in generating holiday season purchases. 91% of Diwali gift buyers always or sometimes take advantage of discounts to meet their gifting needs.
Word of mouth is the primary influence for Diwali gift buyers at 25%, followed by organic social media posts at 19% and TV advertisements at 18%.
