Most businesses spend a lot on social media marketing without sparing the bare minimum for their websites and web applications. This pattern needs to be revisited. It is easy to follow trends and go for the instant gratification and dopamine rush. But the real high is when one has a seamless web tech or app that amplifies one’s business.
U-turn from social media analytics and dive into web technology.
You Need It
If you have a service or product, it is vital to set up a website and a web app. Here is why:
Conquer the World
A web app and website provide a platform accessible worldwide, allowing one to reach a broader audience beyond geographical boundaries.
Touch The Roof
Establishing an online presence increases brand visibility, making it easier for potential customers to find and engage with the services or products.
Customer Hospitality
Offering services and products online enhances customer convenience, enabling easy access and interaction, and leading to improved satisfaction.
Marketing Wand
A web app and website serve as powerful marketing tools, enabling companies to showcase their products, build brand awareness, and effectively engage with customers.
Data Rules
Online platforms provide valuable data insights on customer behavior, preferences, and trends, aiding in strategic decision-making and personalized marketing efforts.
Let us evaluate these pointers with respect to the case study of Starbucks PWA.
How Did Starbucks Brew Digital Success?
The TATA enterprise Starbucks is a well-known coffee chain with a strong global brand presence. To enhance customer experience and increase online orders, Starbucks developed a progressive web app (PWA) in addition to its native iOS and Android apps.
This was a big hit as it offered a user-friendly interface and offline functionality. By making the app accessible to all browsers, Starbucks could expand its customer base and overall performance. The simplicity and offline functionality of the PWA have led to an increase in online orders, contributing to the growth of its digital business.
By leveraging modern web technology, Starbucks has enhanced customer experience, increased accessibility, and driven business growth. This example highlights the need for businesses to invest in web apps and ensure a robust online presence to stay competitive in today’s digital landscape.
Why The Wait?
If Airbnb, Dot & Key, Lovechild, and Lenskart can leverage the powers and potentials of a well-thought-out website and a well-structured web application, so can you. And here is the best part: We can help build it.
At Essentiate, we help our clients build their brands to their full potential. Our tech geeks can make your web pipedreams come true. If you are looking for a complete site revamp, we are here to make it simple and functionable. We can offer the right strategies and solutions for all technological and digital needs.
Also, take a web health check. We will carefully curate the report so that you can understand it and take the right steps.
Let us know your hopes and dreams, and let us weave them together online!
