We all hear ’email marketing’ tossed around, but often its real power and impact is overlooked. If you’re already rocking an email marketing strategy, high-five! We’ve got some great content for you on our previous blog. But if you’re not, do not go anywhere.
This blog is on email marketing – it’s important!
ABC of Email Marketing
Email marketing involves using email to promote products, services, and cultivate customer loyalty. Through email, businesses can make their customers aware of new offerings, discounts, and other relevant information.
It is important to remember that email marketing is one of the most effective and popular marketing strategies out there. The numbers really speak for themselves – the revenue from email marketing is projected to skyrocket by a whopping 287% worldwide over the next 8 years, from 2024 to 2032.
So, should one get started with email marketing?
Why Invest and Involve in Email Marketing?
One of the key reasons email marketing remains so relevant is its unparalleled return on investment (ROI). Studies show that for every $1 spent on email marketing, the average return is $38. This makes email one of the most cost-effective marketing channels available. Additionally, 59% of consumers say marketing emails influence their buying decisions, underscoring the impact email can have on driving sales and revenue.
Let’s break it down:
- There are 4 billion daily email users. This count is set to rise to 4.6 billion by 2025.
- Most marketers send 2-3 emails per day, while 12% opt for a weekly email schedule.
- According to Litmus‘ 2023 research, 87% of brands consider email marketing to be a highly critical component for achieving real results.
- 87% of B2C marketers leverage email marketing automation to streamline their efforts (HubSpot Blog Research, 2021).
- Marketers reported average open rates of 46-50% and clickthrough rates of 2.6-3%, according to HubSpot’s 2023 research.
Looking at the statistics it is clear that email marketing is one channel that one should not miss out on. The next question is, how to do it right?
How and Who To Address?
If you’re looking to take your email marketing game to the next level, Essentiate has got your back. We’re here to help you blaze a trail straight into the inboxes of your potential leads and clients. However, if you would like to give it a shot, please remember the following:
- Personalize with dynamic content: Personalised content is the leading personalization tactic used by email marketing teams, proven to improve campaign performance (Litmus, 2023).
- Target Tuesdays: Aim for Tuesdays when sending emails to maximize open rates (HubSpot Blog Research, 2023). Steer clear of Sundays as they typically see the lowest engagement.
- Target mornings & early afternoons: Aim for emails to land in inboxes between 9:00 AM – 12:00 PM EST or 12:01 PM – 3:00 PM EST for optimal open rates (HubSpot Blog Research, 2023).
- Incorporate multimedia: Emails with engaging visuals like images and videos tend to perform better (HubSpot Blog Research, 2023).
- Mobile-first design: Over half (55%) of emails are opened on mobile devices (eMarketer, 2023). Ensure your emails are optimized for a seamless mobile experience.
Move beyond the allure of social media trends. Email marketing remains a powerful and reliable workhorse, consistently driving significant results for businesses. Let’s create an email marketing strategy that resonates with your audience and drives results. I’m here to help you whip up a winning plan. With a strong digital engagement partner, you can create the best customer digital journeys.
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