The buzzword in the world of SEO was EAT.
EAT- Expertise, Authoritativeness, and Trustworthiness.
In December 2022, a new ‘E’ was added to this equation.
And that ‘E’ stands for Experience.
So, what exactly is E-E-A-T?
E-E-A-T: The New Avatar
Imagine Google as a quality checker, ensuring your website is authentic and performing well. E-E-A-T is a report card that shows how trustworthy and informative your website is.
E-E-A-T is a framework used by Google to assess the quality of content on websites. So, how can you use E-E-A-T to boost your SEO game for the long haul?
Experience: Display What You Know
Let’s start with ‘Experience’. Google loves websites that show they’ve been around the block and know what they are talking about.
For example, share your personal journey, success stories, and tips if you’re a fitness guru. By sharing your real-world experience, you build credibility and trust with your audience and the search engine.
Expertise: Be That Go-to Source
Next in line is ‘Expertise’. Think of this as being the go-to person in your field.
If you are an interior design firm you should share insights into what is trending , how to design classic interiors or talk about how to make the best use of a compact space. By educating your audience on these topics, you can position your firm as the go-to destination for clients seeking expert guidance and establish your authority in the industry.
Always remember that expertise isn’t just about what you know; it’s about how you share it with others. Play your cards wisely!
Authoritativeness: Build Your Brand Reputation
Now, let’s talk about ‘Authoritativeness’. This is all about building your brand reputation and becoming a trusted voice in your niche.
To achieve this, you can share testimonials, awards, and collaborations to show you’re the real deal. Just like a top chef flaunts their Michelin stars, you should showcase your accolades to boost your brand’s authority and trustworthiness.
If you want to read more, we have already done a blog on the same, check it out!
Trustworthiness: Earn Your Audience’s Trust
Lastly, ‘Trustworthiness’. This is the foundation of E-E-A-T.
Your audience needs to trust you to keep coming back for more. Be transparent, use reliable sources, and create content that resonates with your audience. Create content for the people that is made by the people. Be like the trusted family doctor for your audience.
Sum Up
In short, E-E-A-T is your secret weapon for long-term SEO success. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, you can create a website that Google loves and users trust.
In case you are finding it hard to rank higher on Google search and would like some hand-holding, we are here to help you. We can help you navigate your digital engagements and become your earnest digital partner. Subscribe to our newsletter to learn more.
