How did you learn about brands like Ordinary, Dot and Key, Pilgrim, and Glossier? I am sure it was not through billboards but through influencers on Instagram or TikTok.
Social buying, aka social shopping, is driving the scales up.
What does this mean, and how can it be used to your advantage?
How Much Is Too Much?
Let us look at the numbers to understand the phenomenon of social buying:
- 36% of customers use social media to find products.
- The global social commerce sale is expected to touch $2.9 trillion by 2026
- 80% of social media managers agree that more sales are happening on social media than on third parties and official websites.
- Instagram says that 71% of Gen Z consumers are likely to buy directly from Instagram.
- Sales professionals harvested highest quality leads from social media.
Social buying is here to stay, as long as short-form video content keeps us hooked to the doom scrolls on these platforms. Now, the question for you as a social media marketer, content creator, or business owner is:
How can I take advantage of this?
Is Social Shopping For You?
Let us now look at how one can turn the social media winds in their favor.
The Merge
The brand must build an in-app shopping experience on its social media platforms. This will bring an easy and smooth transition from reels to shopping bags.
Video Content for The Win
Short-form video content rules the leading social media platforms. So, get the camera and roll!! Introduce the products and services through short and engaging videos for better reach and results.
Catch Your Influencers
Trust is a key element in social buying. Hence, trust can be gathered by collaborating with nano and micro-influencers on these platforms.
Live Streams
Selena Gomez still does Instagram live for any RARE Beauty product launch, and so can you! This is appreciated and welcomed by the audience and helps in engagement and reach.
Dust Off Your Social Handles
Whether you like it or not, if you want to grow your business, it is vital to dust off your social media handles and make them relevant.
Lenskart introduced their Virtual Augmented Reality experience; a tool that makes it seamless to buy sunglasses and eyeglasses online. This is an example of seamlessly blending social media presence with technology and sales.
In current times, irrespective of the size and measure of the brand, marketers are entering the new phase of shopping with all their force.
This development has also led to the rise in e-commerce sites among Indian businesses. Rather than the tough and feel, now customers look out for their trusted influencer vouching for the products and services.
Ready for the new paradigm in sales and digital engagements?
Social media influencers are driving sales, and social media platforms are becoming increasingly important for businesses. If you’re a business owner, there are a number of things you can do to take advantage of social buying. Let’s help you build the perfect customer digital journey to boost your digital engagements.
Ready to learn more about social buying? Let’s talk!
