An industrial air filtration manufacturer had strong engineering and a German technical partner. The case for buying had to reach plant owners and procurement heads as well as engineers.
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An industrial air filtration manufacturer had strong engineering and a German technical partner. The case for buying had to reach plant owners and procurement heads as well as engineers.
Fume and dust extraction is a compliance purchase as much as an engineering one. A plant head thinks about the air welders breathe and the next inspection. A procurement head thinks about cost, downtime and who is accountable if something goes wrong.
The company explained its equipment well. It needed to answer the questions of the people who approved the spend.
Lead with the rules the buyer already answers to.
We built an Industries page that ties each sector to the Indian regulators it works under, including the Central Drugs Standard Control Organisation, the Food Safety and Standards Authority of India, the Petroleum and Explosives Safety Organisation and the Central Pollution Control Board.
Then we rebuilt the product pages around the commercial case for owners and procurement teams. The engineering detail stays one click away for the people who need it.
search impressions on application pages since the rebuild
website enquiries a month after the rebuild
application keywords on page one of search
“Never knew performance marketing could actually work.”
Managing Director